Tips for Sellers: How to Capture Homebuyers' Attention

by Eileen Hamel 02/09/2020

Home sellers sometimes struggle to stir up interest in their residences. Fortunately, there are lots of things you can do to help your residence capture buyers' attention, such as:

1. Craft an Engaging Home Listing

A home listing should engage and inform buyers. Otherwise, an ineffective listing may make it tough for a seller to effectively promote his or her residence to the right groups of buyers.

To craft an effective home listing, it is important to consider the buyer's perspective. Think about why you purchased your home in the first place, and you may be able to identify unique property features that you can highlight in your listing.

Also, ensure your home listing is clear, concise and easy to understand. You may want to incorporate high-resolution images of your home into your listing as well.

2. Boost Your Home's Curb Appeal

As a home seller, it is crucial to upgrade your house's curb appeal. Because if your home makes a positive first impression on buyers, you could speed up the property selling journey.

To bolster your house's curb appeal, you should mow the lawn, trim the hedges and perform other lawn care tasks. You may want to repair or replace any cracked or damaged home siding, too.

For those who want extra help with home exterior upgrades, you can always hire local contractors. In fact, these professionals will streamline the process of upgrading your house's curb appeal.

3. Eliminate Clutter

If your home is loaded with a wide array of personal belongings, you may want to remove these items. That way, you can help buyers envision what life may be like if they purchase your house. You also can show off the full size of your residence during open house events and home showings.

Cutting down on clutter can be simple. If there are items you no longer need, you can donate them to a local charity, sell them at a yard sale or online or give them to family members or friends. Conversely, if there are items that are broken or damaged, you can safely dispose of them.

As you get set to promote your residence to buyers, it often helps to have an expert real estate agent at your disposal. A real estate agent understands the ins and outs of the property selling journey. Therefore, he or she can help you achieve your desired home selling results as quickly as possible.

If you are committed to getting the best price for your residence, for example, a real estate agent will help you do just that. Or, if you are unsure about how to price your home, a real estate agent is happy to provide pricing recommendations. Perhaps best of all, if you ever have questions during the home selling journey, a real estate agent can respond to them.

Want to generate interest in your home? Use the aforementioned tips, and you can boost the likelihood that your house will capture buyers' attention.

About the Author

Eileen Hamel

Hyperlocal (adjective): relating to a very specific and often small community or geographical area.

SimplyScituate was born out of my desire to be a hyperlocal real estate agent. I live here (grew up spending summers here and bought my first home in 1997). I work here. I raise my children here. My husband and I belong to clubs here, we volunteer here, we coach here – we are part of this fantastic community. 

Being hyperlocal means I have superior market knowledge, I know the schools, I know the neighborhoods, I know the "players” in the market and have my ear to the ground. I can put those strengths IN CAPITAL LETTERS because I am focused solely on one town.  

I also put Jack Conway & Company's industry-leading technology to work for you. In addition to our powerful network of hundreds of websites, the marketing of your property will be enhanced through an exclusive program on eight of the most recognized and dominant, high-traffic websites on the Net –, Trulia, Yahoo! Homes, Zillow, AOL, MSN Real Estate, HotPads and Collectively these sites attract over one billion visits each year.     

Lastly, I demand excellence – in marketing your home, in negotiating a deal, in my integrity and in sheer know how. I push the boundaries of technology to make the real estate experience better – better marketing, deeper research, better outcomes. When you work with me you will know you have an advocate working for you every step of the way. I believe in developing long-term relationships with my clients and working as a team, in collaboration, with the ultimate goal of making it easy and fun for you to buy and sell your home. I hope you take the time to send me an email, or give me a call, before making any decision about who to work with. My clients already know how great the real estate experience can be. I hope you will too.